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Adidas paint Chelsea FC’s squad blue

To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – ‘It’s Blue, What Else Matters’ encouraging Chelsea fans across the globe to go ‘all in’ and buy the new 2013/14 home kit before seeing it.

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Adidas launch ‘Natural Born Goal Scorer’ Campaign

In case you haven’t noticed, Adidas’ players have been dominating the top scorers section of the premier League statistics. As a result Adidas took some time to catch up with some of the notable players, so far that Luis Suarez and Demba Ba

Video links after the cut

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