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Adidas paint Chelsea FC’s squad blue

To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – ‘It’s Blue, What Else Matters’ encouraging Chelsea fans across the globe to go ‘all in’ and buy the new 2013/14 home kit before seeing it.

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Go all in for Chelsea and win the ultimate Champions League away day with Adidas

Adidas is asking Chelsea fans to go All In and show they’re a true blue for the chance to win the ultimate Champions League away day experience.

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