Adidas paint Chelsea FC’s squad blue

To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – ‘It’s Blue, What Else Matters’ encouraging Chelsea fans across the globe to go ‘all in’ and buy the new 2013/14 home kit before seeing it.

Go all in for Chelsea and win the ultimate Champions League away day with Adidas

Adidas is asking Chelsea fans to go All In and show they’re a true blue for the chance to win the ultimate Champions League away day experience.