adidas today unveiled a cutting edge, interactive video tour of the ‘Messi Gallery’, the pop-up exhibition in central Barcelona dedicated to the world’s best footballer, Leo Messi. The Messi Gallery has been open for the past month, but will continue to live on with Leo’s legion of fans around the world able to experience the gallery and get closer to their hero. Messi himself helped preview the experience with his own personal guided tour.
Held by many as the world’s best footballer, Leo Messi continues to break records and win international accolades. A fearless player, agile and lightning quick, he rides challenges and has one ultimate aim on the pitch; to create and score goals for his team. Now fans can take a step closer to their hero with the adizero™ f50 Messi, part of the new Messi Collection range of boots and apparel.
adidas has created the digital application “Messi Matrix 2012”, enabling fans to celebrate and explore the record-breaking year of one of the world’s greatest footballer in a fast and fun way.
Earlier last month, Messi wore a pair of custom designed Adizero F50 MiCoach boots, which were selected from a competition we told you about earlier this year. We’ve now got hold of some high res images of the boots
Today sees the official unveiling of the 3rd incarnation of Adidas’ well known speed boot, the Adizero.
Adidas is offering you, yes you! The opportunity to design a pair of F50 Adizero boots which Leo Messi will wear during a match in December